New Millennial-Focused Hotel Breaks Ground in Malang

Malang, October 1st 2018 - TAUZIA Hotels is pleased to announce the breaking of ground at the construction site of YELLO Hotel Malang. The ceremony located at Jl. Soekarno Hatta No.18 and took place on September 29, 2018. YELLO Hotel Malang is part of Nayumi Sam Tower, a new build apartment in the heart of the city.

Strategically located close to several universities in Malang namely Universitas Brawijaya; Unisma; Politeknik Negeri Malang and Universitas Negeri Malang, the disruptive hotel which will have 102 rooms will cater mostly to millennials guests for business and leisure.

To kick off the event, The President Commissioner of Nayumi Group as the owning company; Rusdi Basalamah and Director of Marketing TAUZIA Hotels; Irene Janti along with representatives from the local governments shared their excitement of the project. The event also participated by local mural artists namely Danias Ulfa & ARD from Malang’s street art community performing live mural paintings on the typical image of the city.

“YELLO Hotels is our new midscale brand targeted principally to the new generation of travelers,” said Irene Janti, Director of Marketing TAUZIA Hotels,” We know the brand will have broad appeals to university students, business travelers as well as leisure travelers coming to Malang. YELLO Hotel Malang will provide to guests fresh experience in affordable way.”

YELLO Hotels "Get Wired" is TAUZIA Hotels’ tech-friendly Netizen's midscale brand that doesn't take its lead from mainstream hospitality by being non-conformist, sociable and 'wired'. Emphasizes a trendy sense of style and provides guests the fundamentals to create a sociable and cozy environment where interaction and new experiences come alive

About TAUZIA Hotels:
Established in 2001, TAUZIA Hotels is a portfolio of 122 hotels in operation & development under the brands of Préférence – a label for a collection of charming boutique hotels, HARRIS Vertu – upscale hotels bearing the concept ‘Joy of Life’, HARRIS – upper midscale hotels promoting healthy lifestyle and guests can ‘Stay Bright’, FOX Harris - midscale hotels with contemporary and adaptable design, YELLO – the netizen’s new midscale hotels, and POP! – economy hotels for smart & eco-friendly travelers. TAUZIA aspires to build a blend of culture in its management style & product development while promoting diversity in the hospitality industry. TAUZIA is recently awarded as Indonesia Most Innovative Business Award 2018 by Warta Ekonomi. Visit tauziahotels.com or @tauziahotels for more information.