YELLO Hotels Expands Its Footprint With The New Build Hotel Signing of YELLO Hotel Jambi 

Jakarta, 25 September 2018 - Midscale hotel brand for the netizen, YELLO Hotels, is expanding its footprint in Sumatra with the new build hotel signing of YELLO Hotel Jambi. The hotel development is announced recently during a meeting at TAUZIA Hotel Management.

YELLO Hotel Jambi will be the third YELLO Hotels in Sumatra and the young brand for tech-savvy millennials continues to increase its strong presence with its fifteenth project under development. 

Strategically located on Jl. Sudirman only 10 minutes  from Sultan Thaha Airport and right next to Jambi’s popular Shopping Center, YELLO Hotel Jambi will be developed with 168 rooms principally aimed for business travelers.

“YELLO Hotel Jambi is an example of how we are strategically pursuing to open in key cities in Indonesia and Sumatra is on top of our list,” said Wenny Yanuandita, Business Development Manager, TAUZIA Hotels. “We want to be wherever our guests are traveling.”

“This hotel signing reflects the growing popularity of the brand and YELLO Hotels is perfectly positioned to cater to the new era of millennial travellers who are seeking a new perspective on hotels where they are staying,” she added.

Upcoming openings include YELLO Hotel Kupang (scheduled to open Q4 2019), YELLO Hotel Kuta Beach Bali (scheduled to open Q1 2020) and YELLO Hotel Tanjung Pinang (scheduled to open Q1 2020).

YELLO Hotels "Get Wired" is TAUZIA Hotels’ tech-friendly Netizen's midscale brand that doesn't take its lead from mainstream hospitality by being non-conformist, sociable and 'wired'. Emphasizes a trendy sense of style and provides guests the fundamentals to create a sociable and cozy environment where interaction and new experiences come alive

About TAUZIA Hotels:
Established in 2001, TAUZIA Hotels is a portfolio of 122 hotels in operation & development under the brands of Préférence – a label for a collection of charming boutique hotels, HARRIS Vertu – upscale hotels bearing the concept ‘Joy of Life’, HARRIS – upper midscale hotels promoting healthy lifestyle and guests can ‘Stay Bright’, FOX Harris - midscale hotels with contemporary and adaptable design, YELLO – the netizen’s new midscale hotels, and POP! – economy hotels for smart & eco-friendly travelers. TAUZIA aspires to build a blend of culture in its management style & product development while promoting diversity in the hospitality industry. TAUZIA is recently awarded as Indonesia Most Innovative Business Award 2018 by Warta Ekonomi. Visit  or @tauziahotel for more information.